Our Story
In 1989, Cameron Foster and Kenny Easley set out with a goal to create a sports management group that was different than other sports agencies. They wanted to create a sports group that limits the number of clients it represents to offer a select few players the highest level of personal dedication, attention and time commitment necessary to represent professional athletes.
Why limit clients? As a client of a large sports management group while he played in the NFL, Kenny experienced first-hand the problems that athletes face when being represented by large agencies. When he retired from the NFL in 1988, Kenny had been player representative with the Seattle Seahawks for seven years and was asked by former teammates of his to be their agent. Wanting an attorney to overlook these contract negotiations, Kenny and Cameron’s paths crossed and shortly thereafter, Reign Sports Management Group was created.
Today, Reign has grown to be one of the most respected sports agencies in the NFL due to their commitment and dedication to each of their clients. Because of the carefully managed company growth, Reign has the ability to offer the highest commitment to each of their athletes they represent. Celebrating over 28 years in the profession of sports management, Reign is positioned and committed more than ever to continue to assist a select few professional athletes with unmatched experience and services including contract negotiations, commercial endorsements, and community involvement.
Our Services
Contract
Negotiations
Without question, the single most important function of a sports agency is to negotiate the best possible contract for each athlete... [Learn More]
MARKETING &
COMMERCIAL ENDORSEMENTS:
Endorsements are a fun and profitable avenue that Reign Sports Management pursues and secures for our clients. We have created and negotiated... [Learn More]
Community
Involvement
Reign Sports Management encourages our clients to make a positive impact in their home town or team city. For nearly 25 years, we have created...
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Draft Preparation
and Training
The Draft is an important event in setting up a player’s future as a professional athlete. Reign Sports Management has created individual programs... [Learn More]
The Reign Team
Cameron has negotiated some of the largest and most creative NFL contracts in professional sports. A former student-athlete and graduate of the University of Washington, Cameron then went on to graduate from the University of Puget Sound School of Law and has been a certified contract advisor with the NFLPA since 1989. Cameron is recognized as one of the leaders in the profession of sports management today and regularly speaks at universities and legal seminars across the country on amateur and professional sports. Committed to non-profit work and community involvement, he has created over one-hundred non-profit 501(c)3 foundations for his clients.
Kenny Easley Co-FounderKenny graduated from UCLA in 1980 and that same year was the Seattle Seahawks 1st round draft choice. As a three-time first team All-American selection and four time All-Pac 10 Conference selection, Kenny went on to become a five-time Pro Bowl Selection (1982, 1983, 1984, 1986, 1987) and was named the 1984 NFL Defensive Player of the Year. In 2003, Kenny was inducted into Seattle Seahawks Ring of Honor and in 2017 was inducted into the NFL Hall of Fame in Canton Ohio. As the Seahawk’s player rep for seven years, Kenny’s passion for the athlete and an advocate for player’s rights naturally lead him to continue this dedication as a founder of Reign.